One of the most valuable assets a company has is its customer data. It not only enables them to better understand the value their customers bring to the company, but also what opportunities are available to increase their customer base, and subsequently, the value they could bring. Kenway Consulting will work with your company to create a Master Data Management (MDM) solution that provides a mechanism to master Client data, as well as other critical data entities including Product and Location. A successful Client MDM implementation will allow you to understand the demographics of your customer base, which will enable you to better market to potential customers.
Kenway begins every MDM initiative with the formalization of a Data Governance organization, as an MDM initiative cannot be accomplished without Data Governance. Once functional Data Governance is established, we will work with your business and technology experts to gather an inventory of source systems to understand commonly used data, establish enterprise definitions of those attributes and gauge the downstream consumption of that data (i.e. target systems). Kenway will then perform detailed requirements prioritization sessions with the appropriate business sponsors to achieve a more complete view of your company’s data quality and data usage needs.
Kenway can further drive value by defining a road map for how to achieve data integrity and quality across the enterprise. Our ability to partner with both business and technology, coupled with our expertise in Master Data Management, allows us to create the right client, product, location or other enterprise data technology architecture for you. Combined with our Change Management expertise, we will ensure that the operational handling of your data will only enhance the capabilities of the data hub, not diminish them. Kenway will ensure your MDM initiative will increase employee productivity, enable business scalability and ultimately improve your customers’ experience.