Our Guiding Principles

At Kenway Consulting, we believe that the means to success is
actually more important than success itself.

Although outcomes serve as a wonderful measuring stick as to the performance of individuals and companies alike, focusing too much on outcomes may in fact incentivize less than optimal means of achieving them. Measure too much on sales revenues, perhaps leads to sales people selling something a customer doesn’t need. Focus too much on retaining business, perhaps relationship managers tell a customer what they WANT to hear as opposed to what they NEED to hear. At Kenway, we obviously believe that outcomes are extremely important. But unlike many companies, we believe outcomes are simply a byproduct of adhering to strict means. In other words, we don’t measure outcomes, we measure the means. And when we are most successful in adhering, the outcomes simply take care of themselves.

The means are Kenway’s Guiding Principles, a list of paths forward, guides for decision making in complex situations.

The means are Kenway’s Guiding Principles, a list of paths forward, guides for decision making in complex situations. Oaths, if you will, that each of us as Kenway employees promise to uphold. They focus on integrity, quality, value and respect for each of us as individuals. Without them, we would rely on our upbringings and past work experiences to govern our decisions. With them, we take the same reliance and marry it with the promise we make to our employees, clients, partners, prospects and recruits to treat them uniquely and ethically, as we would anyone else, regardless of what the outcome may bring.


  • To operate, think, demonstrate, speak and lead with integrity and emphasize it through all mediums
  • To remain unencumbered by overbearing alliances with specific technologies, methodologies, and implementation partnerships
  • To employ diligent, selective recruitment processes, accepting only those employees who embody Kenway’s values


  • To communicate swiftly and effectively through all channels, at all levels, internally and externally, regardless of whether the information may be perceived well or badly
  • To debate options prior to decisions, implement the selected option without second guessing, but make necessary changes as experience and knowledge increase

Treat Each Individual Uniquely

  • To welcome and respect the uniqueness of each individual with whom we engage
  • To recognize and encourage the potential of every individual
  • To encourage professional growth through challenging work opportunities, training and mentoring, and to provide employees the freedom to maximize their own potential by enhancing the aforementioned opportunities
  • To avoid collectivist thoughts, words and actions
  • To partner with our clients, applying best practices in concert with their culture, skills and methodologies and not force-fitting practices simply because they work elsewhere
  • To embrace the outcomes of being a merit-based organization

Entrepreneurial Spirit & Tenacity

  • To recruit and employ an ever-present entrepreneurial spirit
  • To engage employees to help build Kenway via involvement in internal operations
  • To never rest on our laurels, always looking to the future to identify necessary changes to maintain and improve Kenway’s strategic advantages

Value and Quality

  • To provide premium-level, consulting services at below market pricing
  • To utilize a “value minus cost” approach to assess each employee’s performance
  • To be a financial steward of Kenway and our clients, and scrutinize decisions in order to maximize return on investment
  • To reward all parties with whom we come into contact based on quality, effort and integrity
  • To risk only the time and money that is willing to be lost, and to bravely accept the modest rewards associated with avoiding the riskiest situations
  • To include in all engagements, a plan to transition knowledge

Means Over Outcomes

  • To always, under all circumstances and under all economic conditions, do what we believe is right, even when what is right may directly lead to less business and lower revenues
  • To focus on the means and not the outcomes, always in line with our Guiding Principles and always with integrity as our cornerstone
  • To generate revenue by being good, being truthful and spreading the word through personalized, intentional and consistent networking


Contact Us

Are you a Business or IT leader accountable for driving change in your organization? Are you a person passionate about helping companies solve business problems by bridging gaps between business and technology? Or just want to say hi?