Summary

A global enterprise's digital marketing team was drowning in inefficiency, spending nearly 40 work hours each week on repetitive tasks within the Salesforce Marketing Cloud. Enter Kenway Consulting, the trusted partner who stepped up to provide a transformative solution. By leveraging automation and optimizing processes, Kenway slashed those weekly hours down to just 10, resulting in annual savings of $150,000 and empowering the team to focus on strategic, high-value initiatives.

Kenway Consulting, renowned for its expertise in revolutionizing organizational processes, became the partner of choice. With a commitment to delivering measurable outcomes through innovative solutions, Kenway tailored a strategic approach for this client’s specific challenges.

The Challenge

With a sprawling customer base and a growing need for personalized campaigns, the digital marketing team relied on Salesforce Marketing Cloud as a critical tool for driving engagement. However, inefficiencies in their processes were becoming a significant barrier to productivity. The stakes were high, and the organization sought a partner that could transform their operations while ensuring continuity and scalability.

• Inefficiency in Repetitive Tasks: The digital marketing team was devoting 40 hours each week to repetitive, manual tasks within Salesforce Marketing Cloud, such as campaign creation, audience segmentation, and data validation. 
• Limited Strategic Focus: Time consumed by mundane tasks meant the team lacked the capacity to pursue high-impact initiatives. Opportunities to refine segmentation strategies or leverage advanced analytics were sidelined, leaving untapped potential for growth and optimization.
• Key Person Dependency: The team relied heavily on a few individuals with specialized knowledge of these processes. This dependency created a significant operational risk, as any absence or departure of these key players could severely disrupt operations.
• Operational Bottlenecks: The inefficiency and reliance on manual workflows slowed down campaign execution, creating delays that hindered the team's ability to respond to market dynamics quickly and effectively.

The Solution

Kenway Consulting approached the challenge by implementing a multi-phased strategy tailored to the client’s environment and goals.

Unveiling Process Inefficiencies for Maximum Optimization

Kenway began with a meticulous evaluation of the client’s Salesforce Marketing Cloud environment. By identifying inefficiencies and highlighting gaps, the team unlocked opportunities to streamline workflows and eliminate repetitive manual tasks. This comprehensive review laid the foundation for innovative and sustainable improvements.

Deploying Smart Automation to Power Productivity

With a carefully planned timeline, Kenway introduced advanced automation features within Salesforce to tackle time-consuming, repetitive activities like audience segmentation and data reconciliation. The integration of these tailored workflows not only ensured precision but also allowed existing processes to operate seamlessly with enhanced efficiency.

Creating a Blueprint for Long-Term Consistency

Kenway developed in-depth documentation of all revamped processes and workflows, providing a vital resource for operational consistency. This standardized knowledge base not only minimized risks tied to key personnel dependency but also empowered the organization with a foundation for future scalability and alignment across teams.

Empowering the Team Through Expert Training and Support

To guarantee successful adoption of the new workflows, Kenway provided immersive, hands-on training sessions tailored to the client’s marketing team. This enabled the team to confidently leverage the redesigned processes. Kenway’s commitment also extended to continuous post-implementation support, ensuring the system's success and adaptability.

The Results

The transformation delivered by Kenway Consulting was a breakthrough, delivering extraordinary outcomes that exceeded the client’s expectations.

• Massive Time Savings: Manual task hours were reduced from 40 to just 10 per week, allowing team members to refocus 75% of their workweek on strategic initiatives.
• Shift in Focus: With repetitive tasks automated, the team was able to direct their efforts toward driving innovation, such as improving campaign strategies and exploring advanced analytics.
• Error Reduction: Automation significantly reduced the potential for human error, ensuring more consistent and accurate outcomes.
• Risk Mitigation: By embedding automated workflows and documenting procedures, reliance on key individuals was minimized, creating a more resilient marketing function.
• Annual Cost Savings: The efficiency gains translated into a remarkable $150,000 in annual savings.

Kenway’s Thought Leadership—Driving Transformation

Kenway Consulting’s approach goes beyond solving immediate marketing challenges. By uniting deep expertise in technology with a strategic business lens, Kenway sets the stage for lasting success. Every engagement is driven by best practices in process optimization and the deployment of cutting-edge automation tools, producing measurable results tailored to the client’s unique needs. 

Why Kenway?

• Strategic Expertise: Kenway seamlessly combines deep technical knowledge with a business-first perspective, ensuring solutions that are not just innovative but also strategically aligned with client goals.
• Proven Results: Every engagement is guided by best practices in process optimization and the integration of cutting-edge automation tools to deliver measurable, client-specific outcomes.
• Future-Focused Solutions: Kenway doesn’t stop at immediate problem-solving. By embedding scalable frameworks and fostering innovation, they empower businesses to adapt, grow, and thrive in fast-changing markets.
• Collaborative Partnership: From thorough assessments to tailored training programs, Kenway prioritizes a partnership approach, offering comprehensive support at every stage of the transformation process.

Key Takeaways

Kenway Consulting’s expertise in process optimization and automation revolutionized the client’s digital marketing operations. This partnership didn’t just address immediate inefficiencies but laid the groundwork for scalable, long-term success.

Would you like to see similar results in your organization? Contact Kenway Consulting today to schedule a consultation and explore how we can help transform your business operations for sustained success.