Unlock the power of your data, truly understand your customers, and fuel your organization’s growth.
Regardless of your company’s industry, size, or stage in the business lifecycle, the future of your enterprises’ growth starts with an optimized customer relationship management (CRM) platform. CRM improves your customers’ overall experience throughout the sales cycle, eliminates business silos, and enhances your customer data – allowing you a competitive edge resulting in positive impacts to your bottom line.
Kenway's Salesforce Partnership
The foundation of all CRM platforms is a sound enterprise architecture and data strategy. When either lacks in quality, it can lead to costly downstream issues for your business. According to a report from MIT, bad data costs most companies a revenue loss of 15% to 25% per year. Salesforce research shows that a little more than one-fifth of sales reps’ time is spent researching bad data. The average database is composed of 90% incomplete contacts, with 20% of records being useless due to needing updates or being duplicates.
Solving for this loss of efficiency is why Kenway Consulting has partnered with Salesforce. We understand not only the CRM technology itself, but how to optimally align your Salesforce platform strategy to drive your overall business value. Our expertise lies in integrating the benefits of Salesforce into all areas of your company, from positioning and products to systems and processes.
As a long-time, trusted Salesforce partner, we believe in its capabilities and have a thorough understanding of how the platform can work for your company. This depth of Salesforce knowledge is layered upon the breadth of our decades of experience excelling across IT Strategy, Enterprise Architecture and Design, Custom Development, Data Governance and Management, and Business Intelligence. Put the combined power of two industry leaders to work for your enterprise.
“Success of any Salesforce-related initiative requires a detailed solution design that captures the entirety of your enterprise tech stack. I’ve found that most envision a Salesforce project to be relatively single-threaded from a technology perspective, but that simply isn’t the reality in these days of whole-scale digital transformations. Our team will help you build a holistic solution that includes Salesforce and not a Salesforce solution that excludes the rest of the enterprise systems.”
Salesforce Practice Co-Lead
Kenway's Salesforce Services and Solutions
Kenway offers the following Salesforce solutions to benefit your enterprise. Talk with us about how we can help meet your organization’s specific needs.
Evaluation and OptimizationAnalyze your Salesforce implementation, identify quick wins, establish an ROI for a Salesforce business case, redesign business processes, and perform Change Management to drive successful execution.
Custom DevelopmentDefine, create, and launch custom buttons, triggers, and pages that enhance the UI/UX of Salesforce and set up complex processes with Apex.
IntegrationBring your disparate data sources into a unified Salesforce platform with custom integrations, event-driven architecture, and iPaaS solutions.
Custom Object ConfigurationCreate custom or standard objects and sales paths designed to streamline your business and highlight key milestones throughout the sales journey.
Custom WorkflowsUse actions, validations, approvals, and escalation rules to automate business processes and streamline repeatable processes.
Custom AnalyticsDefine KPIs for sales lifecycle management and expand your reporting functionality to include robust operational tracking for all organizational activity captured by the Salesforce platform.
“Salesforce can be a cornerstone to your business, allowing more transparency and information into customers, sales, and business processes. The platform can be molded to fit your business and enable your users to extract meaningful insights quickly. Kenway can provide guidance and lead you down the right path, avoiding costly mistakes and pitfalls that would put your implementation at risk.”
Salesforce Practice Co-Lead
Case Study: Achieving Regulatory Compliance with Salesforce
A leading financial services company needed to comply with updated regulatory requirements. Kenway worked with the client to implement a radical firm-wide process automation using the Salesforce platform. The new process resulted in:
85% Increase in Daily Loans
95% Increase in User Adoption
$50K in annual savings
Salesforce: Bringing Companies and Customers Together
Salesforce is the world’s #1 CRM platform, uniting your marketing, sales, commerce, service, and IT teams to deliver exceptional customer experiences. Salesforce can uniquely help your business by empowering teams to sell smarter with enterprise applications focused on customer service, marketing automation, analytics, and more.
In 2021, Gartner named Salesforce a Leader in the CRM Customer Engagement Center (CEC) Magic Quadrant, scoring 25% higher than the nearest competitor. This is why over 150,000 companies choose to grow their business with Salesforce. They see results, including:
Get to Know Our Experts
Kenway Consulting is driven by our Guiding Principles. This means acting with integrity and communicating effectively to provide our clients with the highest quality of consulting services. We remain unencumbered by overbearing alliances with specific technologies, methodologies, and implementation partnerships. Our Salesforce experts embody these principles in everything they do.
Salesforce Practice Co-Lead / Director Bus. Development
Clay is a certified Salesforce Administrator and Sales Cloud Consultant. His leadership has helped clients address strategic goals centered around the Salesforce platform or have various dependencies associated with it. Before joining Kenway in 2015, Clay administered a commercial real estate firm’s global CRM solution.
Salesforce Practice Co-Lead
Colin currently holds the Salesforce Administrator and Platform App Builder certifications. He has helped multiple Kenway clients design and implement Salesforce instances to fit their business needs. His deep knowledge of the platform has resulted in designing architectures that fit seamlessly inside clients’ existing technology stacks and allow for easy integration to other applications.