Kenway Consulting

Guiding Principles

At Kenway Consulting, we believe that the means to success is actually more important than success itself.

Our culture is rooted in a strong set of Guiding Principles by which we live every day in our interactions with our consultants, clients, recruits, and those with whom we network. At Kenway Consulting, we believe that the means to success is actually more important than success itself.


We obviously believe that outcomes are extremely important. But unlike many companies, we believe outcomes are simply a byproduct of adhering to strict means. In other words, we don’t measure outcomes, we measure the means. And when we are most successful in adhering, the outcomes simply take care of themselves.

The means are Kenway’s Guiding Principles, a list of paths forward, guides for decision making in complex situations.


  • To welcome and respect the uniqueness of each individual with whom we engage
  • To recognize and encourage the potential of every individual
  • To welcome, respect and celebrate diversity of races, creeds, ethnicities, genders, lifestyles and all diverse backgrounds
  • To encourage professional growth through challenging work opportunities, training and mentoring, and to provide employees the freedom to maximize their own potential by enhancing the aforementioned opportunities
  • To avoid collectivist thoughts, words and actions
  • To partner with our clients, applying best practices in concert with their culture, skills and methodologies and not force-fitting practices simply because they work elsewhere
  • To embrace the outcomes of being a merit-based organization


  • To operate, think, demonstrate, speak and lead with integrity and emphasize it through all mediums
  • To remain unencumbered by overbearing alliances with specific technologies, methodologies, and implementation partnerships
  • To employ diligent, selective recruitment processes, intentionally casting a recruiting net to a multitude of diverse channels, accepting only those employees who embody Kenway’s values


  • To always, under all circumstances and under all economic conditions, do what we believe is right, even when what is right may directly lead to less business and lower revenues
  • To focus on the means and not the outcomes, always in line with our Guiding Principles and always with integrity as our cornerstone
  • To generate revenue by being good, being truthful and spreading the word through personalized, intentional and consistent networking


  • To communicate swiftly and effectively through all channels, at all levels, internally and externally, whether sharing positive or constructive news
  • To debate options prior to decisions, implement the selected option without second guessing, but make necessary changes as experience and knowledge increase


  • To recruit and employ an ever-present entrepreneurial spirit
  • To engage employees to help build Kenway via involvement in internal operations
  • To never rest on our laurels, always looking to the future to identify necessary changes to maintain and improve Kenway’s strategic advantages


  • To provide premium-level, consulting services at below market pricing
  • To utilize a “value minus cost” approach to assess each employee’s performance
  • To be a financial steward of Kenway and our clients, and scrutinize decisions in order to maximize return on investment
  • To reward all parties with whom we come into contact based on quality, effort and integrity
  • To risk only the time and money that is willing to be lost, and to bravely accept the modest rewards associated with avoiding the riskiest situations
  • To include in all engagements, a plan to transition knowledge

How Can We Help?