Industry: B2B/Logistics
Client: Manufacturing company in the food industry
Solution: Salesforce Sales Cloud Implementation
The client, a prominent manufacturer specializing in food packaging equipment such as metal clips, loops, and labels, faced a critical challenge we see very often in this sector: outdated data management practices. They sought a technology partner to help modernize their processes, systems and overall infrastructure
The manufacturing industry lives in a competitive landscape where staying ahead requires efficiency, agility, and streamlined operations.
With the industry currently witnessing a technological boom, the absence of a robust Customer Relationship Management (CRM) system was hindering their ability to adapt and scale effectively.
Wide and disparate data: Given the heavy reliance on disparate spreadsheets for Data Tracking, the client was facing operational inefficiencies, time consuming processes, and possible manual errors
Limited Insight: The client struggled with limitations in reporting due to the use of legacy technology
Confusion for users: The client was using manual processes for communication, causing delays and progressive loss of customer trust
Recognizing the need for a transformative solution, Kenway embarked on a phased approach centered around implementing Salesforce as the client’s CRM backbone. The strategy aims to modernize operations, starting with a Sales Cloud solution to streamline sales processes and enable future growth opportunities.
To execute this implementation, establishing a seamless integration between their existing Enterprise Resource Planning (ERP) system and Salesforce was key. This integration not only facilitated data flow between systems but also laid the groundwork for future data utilization and analytics.
Kenway supported the implementation of Salesforce by:
Kenway’s comprehensive scope of services encompassed:
The integration of Salesforce unraveled transformative outcomes across the organization:
By leveraging Salesforce as a catalyst for digital transformation, the client positioned themselves for sustained growth and competitive advantage in the dynamic manufacturing landscape.
To find out how we can help transform your business with technology modernization, reach out to one of our experts at Kenway Consulting.