Marketing Has Changed. Has Your Tech Stack Kept Up? 

If you’re leading marketing at a growing business, you know the pressure to deliver personalized, omnichannel campaigns—and fast. But fragmented systems, manual processes, and a lack of real-time insights can make it feel like you’re building the plane while flying it. 

Many small and mid-sized businesses (SMBs) are facing the same challenge: how to act like an enterprise without enterprise-level resources. That’s where Salesforce’s newest tools—and the right partner—can make all the difference. 

Enter Salesforce Marketing Cloud Growth, the newest product in the Salesforce marketing suite, built natively on Salesforce core. When paired with Data Cloud, it becomes a powerhouse for SMBs to unlock customer insights, automate outreach, and scale campaigns with AI. 

What Is Marketing Cloud Growth? 

Launched in late 2024, Marketing Cloud Growth is built specifically for B2B SMBs. Unlike older Salesforce marketing tools like Pardot (now Account Engagement) or ExactTarget (now Engagement), Marketing Cloud Growth is built from the ground up on the Salesforce core platform. That means it works seamlessly with your CRM data and shares toolsets with Sales and Service Cloud. 

You get: 

• Use of standard Salesforce objects like Campaigns, Leads, and Contacts 

• Email and content creation in Salesforce CMS 

• Forms and landing pages built directly on the platform 

• AI-generated emails and subject lines via Agentforce 

• Orchestrated journeys using Salesforce Flow 

• SMS and WhatsApp support 

• Natural language audience segmentation 

It feels like Salesforce because it is Salesforce. 

Visualizing the Architecture 

To understand how Marketing Cloud Growth and Data Cloud work together, it's helpful to see how the components align. The diagram below outlines how core Salesforce data flows through Data Cloud and Marketing Cloud Growth to deliver personalized, high-impact customer experiences. 

Why Data Cloud Changes the Game 

Data Cloud breaks down your data silos by unifying all customer data from CRM, web, mobile, email, and third-party systems into a single real-time profile. 

With Data Cloud, marketers can: 

• See a full 360° view of each customer 

• Activate journeys in real time based on behavior 

• Segment audiences using unified, deduplicated data 

• Personalize messages across every channel 

This means no more 'spray and pray' marketing. Every campaign is powered by complete, connected data. 

Real SMB Use Case: Software Company 

A growing B2B software company uses Marketing Cloud Growth and Data Cloud together: 

• When a lead downloads a whitepaper, Data Cloud updates the profile in real time 

• Salesforce Flow triggers a personalized 3-email nurture campaign 

• If the lead attends a demo, the sales rep is notified automatically 

• All engagement is tracked and synced with CRM 

Why It Matters 

In today’s landscape, growing businesses need to act like enterprise organizations without the enterprise resources. That means getting smarter with how data is used to engage customers, automate outreach, and personalize at scale. Historically, these capabilities were locked behind expensive, complex systems. Now, Salesforce is changing that. 

Marketing Cloud Growth and Data Cloud give SMBs the power to: 

• Compete with larger companies by delivering timely, relevant, and personalized customer experiences 

• Align marketing and sales teams with shared, unified data and intelligent automation 

• Move faster by turning insights into action without custom integration work 

• Scale campaigns without scaling overhead 

The bottom line: these tools give your team leverage, letting you do more with less and do it better. 

Key Takeaways 

Marketing Cloud Growth paired with Data Cloud is more than a product enhancement. It is a strategic advantage for small and medium-sized businesses. Together, they create a unified ecosystem where customer data, marketing automation, and AI work hand in hand. 

Here’s what that means for your business: 

• Unified data foundation: Stop guessing and connect the dots across your CRM, web, and marketing platforms 

• Real-time responsiveness: Trigger journeys and communications the moment a customer takes action 

• Multi-channel orchestration: Reach customers where they are, including email, SMS, WhatsApp, and web 

• AI-powered marketing: Accelerate content creation, audience segmentation, and campaign performance 

If you’ve been waiting for enterprise-grade capabilities to become SMB-ready, this is it. 

Let’s Start the Conversation 

If you're navigating the complexity of growth and seeking smarter ways to connect with your customers, you don’t have to go it alone. 

At Kenway Consulting, we guide growing businesses through the evolving Salesforce landscape—helping you activate the full potential of Marketing Cloud Growth, Data Cloud, and CRM. From strategy to implementation, we tailor our approach to meet your unique goals, ensuring you get the results that matter most. 

Curious what this could look like for your team? 
Let’s explore it together. 
We’ll walk you through a personalized demo of Salesforce Data Cloud and show how Marketing Cloud Growth can align with your business needs. 

Contact us to get started.