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As the most widely used—and the most robust—customer relationship management (CRM) platform on the market, Salesforce has evolved far beyond just a prospect- and customer-facing system. Nearly two-thirds of executives say that they rely on CRM...

In today’s rapidly evolving business landscape, Private Equity (PE) firms are constantly seeking ways to maximize their return on investment (ROI) while minimizing risks in their portfolios. Throughout the deal lifecycle, Private Equity firms...

Countless enterprises, from big to small, leverage the Salesforce platform in some capacity. In fact, you may be hopping over from the Sales Cloud, Service Cloud, or Marketing Cloud to quickly read this blog right now. When used to its full...