May 21, 2024
5 minutes read
Technology Solution Delivery

Improving Patient Engagement: Healthcare Contact Center Innovations

In today’s dynamic healthcare environment, the pursuit of exceptional patient experience in healthcare has become more than just a goal; it’s a fundamental imperative. As the industry continues its transition towards value-based care models, healthcare leaders are increasingly turning to advanced contact center solutions to drive patient engagement, satisfaction, and ultimately, better outcomes. At the forefront of this transformation is Kenway Consulting’s Contact Center Solutions practice, which offers a strategic blend of innovation, technology, and patient-centricity.

Patient Engagement

Patient engagement is not a static concept but rather a living, breathing capability that demands continuous refinement and adaptation. Healthcare leaders must orchestrate the proliferation of patient journeys, ensuring that interactions are personalized, relevant, and seamless across all touchpoints. This entails treating engagement as a dynamic process rather than rigid patient journeys, allowing for flexibility and responsiveness to evolving patient needs and preferences.

One of the key advancements in contact center solutions is the integration of artificial intelligence (AI) into patient engagement processes. By embedding AI capabilities such as predictive analytics, natural language understanding, and chatbots, healthcare providers can deliver more personalized and proactive experiences to patients. However, striking the right balance between human intervention and automation is crucial to maintaining trust and empathy in patient interactions. While automation can streamline routine tasks and improve efficiency, human touchpoints remain essential for delivering compassionate care and addressing complex patient needs.

Every industry is different, and every company is unique, but callers want to have their needs met as quickly and as efficiently as possible. Good IVA design blends the desires of the business with the technology from IT while keeping the experience front and center.

Patient engagement best practices for healthcare IVAs

Critical Considerations for Healthcare Leaders

Sensitive patient data is a paramount concern in healthcare, and protecting it requires robust security measures and adherence to strict compliance standards such as HIPAA. Contact center solutions must employ encryption, access controls, and other security protocols to safeguard patient information and maintain trust.

Before launching communication initiatives, healthcare leaders should conduct rigorous testing to ensure effectiveness and mitigate potential risks. This includes testing communication channels, messaging strategies, and response mechanisms to optimize engagement and minimize errors. 

Handling Structured and Unstructured Responses in Patient Interactions

Structured vs. unstructured responses pose a unique challenge in patient interactions. While structured responses provide clear data points for analysis and decision-making, unstructured responses require more nuanced interpretation and understanding. Contact center solutions must be equipped to handle both types of responses effectively, leveraging AI and natural language processing to extract valuable insights from unstructured data. With the proliferation of Generative AI solutions in the Contact Center, ensure your team is ready to identify and correct hallucinations from your bots.

Implementing Contact Center Solutions for Patient Engagement

Healthcare leaders should consider several factors when implementing contact center solutions for patient engagement:

  • Treat engagement as a living, breathing capability, adapting patient journeys to meet evolving needs and preferences.
  • Utilize cloud-based Software-as-a-Service (SaaS) platforms that integrate seamlessly with existing technology stacks and support high-volume communications.
  • Minimize reliance on custom code but recognize when it may be necessary for implementing rules engines or tracking touchpoints.
  • Develop iteratively, starting with small-scale initiatives before expanding to more complex patient journeys.
  • Define decision-making authority and documentation strategies for patient journey logic upfront to ensure clarity and consistency.
  • Evaluate which components of contact center solutions to build internally versus sourcing from external vendors based on organizational capabilities and strategic priorities.

Transform Patient Engagement with Kenway

Our Contact Center Solutions practice works closely with our healthcare experts to support healthcare leaders on their transformative journey, driving excellence in patient engagement and care delivery. By embracing innovation, patient-centricity, and strategic integration of contact center solutions, healthcare providers can elevate patient experiences, improve outcomes, and thrive in the era of value-based care. 

Our Contact Center Solutions team has supported clients with Digital Customer Experience Consulting for nearly 20 years. We partner with our clients and apply best practices in concert with their culture, skills, and methodologies. We do not force-fit practices simply because they work elsewhere. Connect with us to give your patients and members the best experience possible.

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